Video Ad Firm Innovid Adds Integral For Viewability Measurement


Innovid, an interactive online video ad platform, has announced a partnership with Integral Ad Science, a viewability and fraud measurement firm. Integral’s viewability, fraud and brand safety metrics will be made available to Innovid’s clients as a result of the partnership.

Integral has found itself increasingly involved in the video ad measurement space of late. The company on Wednesday announced it has acquired Veenome, a video ad measurement firm, to beef up its suite of offerings. In addition, Integral received MRC (Media Rating Council) accreditation for its video ad viewability measurement technology just last month.

“As video inventory increases, so does the importance of understanding media quality,” stated Michael Iantosca, CRO of Integral Ad Science.