Innovid was selected as one of the hottest pre-IPO martech startups of the year by Business Insider!

The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year.

But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up by larger firms, raising VC money (although, admittedly, some of the rounds aren’t as big as they used to be), or simply steadily growing their businesses quarter-on-quarter.

Three of the companies on last year’s ad tech startup rankinghave since been acquired.

This ranking (and, yes, we were debating whether to lose the “pre-IPO” headline) looks at the hottest private ad tech companies right now.

Our data comes from CrunchBase, LinkedIn, our own reporting, that of other business publications, and the advice of a handful of ad tech industry insiders.

Our ranking takes into account: Revenues, headcount, venture funding, recent news, whispers, and reputation. Last year’s ranking was more weighted toward revenue, whereas this year’s ranking takes into account more metrics than revenue alone. (One company in the list is even pre-revenue!)


33. Innovid: Partnering with all the big names

33. Innovid: Partnering with all the big names


CEO: Zvika Netter

Employees: 200+

Estimated revenues: We estimate around $50 million net

Total funding to date: $65 million

Comments: The past 12 months have been busy for video marketing platform Innovid in terms of partnerships.

Highlights include partnering with Snapchatto provide advertisers with more detailed data about campaign deliver, offering interactive video capabilities on Instagram and Facebook, and partnering with Roku to power personalized, targeted, interactive video ads.

The company also raised a $27.5 million funding round from New Spring Capital, Sequoia Capital Israel, Genesis Partners, Cisco Ventures, and T-Venture.