Innovid to Unveil Performance Metrics for Interactive Video Advertisements in Entertainment


Innovid will host a half-day event at the Mondrian Los Angeles to analyze the effectiveness of interactive video ads in entertainment campaigns from 2012

What: The entertainment industry often leverages interactive video ads to promote movies and TV shows, and increase audience engagement. However, performance metrics that tell us which capabilities within ads get people to engage – or even directly translate to sales – has been lacking. Interactive advertising company, Innovid, has come up with the solution to this problem and will release the metrics for 50 entertainment campaigns from 2012 during a one-day, invite-only event at the Mondrian Los Angeles.
• What are the best practices for a chart-topping year ahead?
• What were the most popular in-ad features?
• What caused consumers to engage the most?
Executives from Sony and betaworks will also join Innovid to discuss how social media data can predict social behavior and acceptance to messaging, and how America’s living room is changing by the adoption of second screen technologies.
Please visit www.innovid.com/rsvplanewfront for the full agenda and details, and contact Maria Pousa at maria@innovid.com to request a pass for the exclusive event.
Who: Tal Chalozin, Chief Technology Officer and Co-founder of Innovid, will join Eric Berger, Executive Vice President of Digital Networks for Sony; Gilad Lotan, Chief Data Scientist for betaworks; Maria Pousa, Vice President of Marketing for Innovid; and Scott Clark, Regional vice President West for Innovid.
When: Wednesday, April 10, 2013 3:00 – 7:00 pm PST
Where: Mondrian Los Angeles 8440 Sunset Boulevard West Hollywood, CA 90069