NEW YORK, May 14, 2013 /PRNewswire/ — Innovid, the technology platform delivering immersive video advertising anywhere, announced that it has been named as a 2013 ASPY Awards winner in the ‘Best Ad Product Innovation’ category for its Video Ad Server and interactive video format iRoll. Innovid was selected from four additional finalists, including Gum Gum, New York Times Richoet, Republic Project and Viggle. Produced by iMedia, the ASPY Awards have been given annually since 2003 to recognize excellence in digital publishing and innovative technology solution providers advancing the field of online advertising.
iMedia describes the ‘Best Ad Product Innovation’ as “the company that has developed the most innovative product that supports advertising this year.” Innovid’s advanced Video Ad Server was developed to provide visionary advertisers with tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, and ad network, offering the same fluidity for pre-roll as well as the most complex interactive ads. Its technology utilizes an open framework to serve video advertising regardless of protocol, increasing interoperability across publishers and giving advertisers the ability to build one creative and deliver across screens.
“We are excited to be recognized in the ASPY Awards. As video advertising continues to move toward interactivity, it is more important than ever that agencies have a dedicated ad server to carry all the operational weight of getting video campaigns live,” said Zvika Netter, CEO of Innovid. “This recognition is a testament to our goal of making it easier for advertisers to connect with consumers through video and increase ROI.”