Innovid, the world’s leading video platform for advertisers to create, deliver and measure video experiences on any device, today announces it has won an IAB MIXX Gold Award, in collaboration with Droga5, for its advanced creative video campaign with Netflix. The campaign helped Netflix introduce a new line-up of original content through interactive video features.
The annual IAB MIXX Awards celebrate the world’s most creative and high-impact digital executions. Recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally. The awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem — advertising agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world and major media company leaders.
Innovid and Netflixs interactive video campaign introduces several original Netflix programs including House of Cards, Bojack Horseman, The Unbreakable Kimmy Schmidt, Marco Polo, and The Adventures of Puss in Boots. The interactive video presents these featured programs in a multi-layer, immersive film with narration, which introduces a single story arch while footage from the corresponding Netflix program plays. As audiences use arrow keys to flip through the footage of the various programs, the narrated story aligns with it. This innovative use of video puts the viewer in the drivers seat in order to experience the powerful range of emotion behind every Netflix show.
“The interactive technology in this video provided a truly engaging way for our audiences to connect with our content,” said Justin Koval, Senior Marketing Manager at Netflix for North America, Australia and New Zealand.
“We are thrilled that our innovation in video has been continuously recognized by the IAB,” said Tal Chalozin, Co-Founder and CTO, Innovid. “Through advanced creative, we can not only push the boundaries of engaged storytelling, but help brands like Netflix achieve success in digital video.”
In addition to the gold IAB MIXX award, Innovid also won the bronze award in the same category for its interactive video campaign, with Horizon Media, for Turner Broadcasting. Innovid was also recently named one of Crains Best Places to Work in NYC 2015 and has won several awards including IAB Mixx Rising Stars Gold (2014), Digiday Video Awards (2014 & 2012), iMedia Connection ASPY Awards (2013), and Creative Media Awards (2013). For more information, please visit www.innovid.com.