ATERNITY® rapidly empowers optimal end user experience of native mobile apps.

BOSTON, MA (USA) — May 15th, 2013 — Aternity Inc., the industry’s leader in providing ubiquitous end user experience monitoring solutions, announced that Aternity for Mobile provides developers with breakthrough native mobile application monitoring capabilities that require zero code modifications. With 80 percent of mobile usage time spent in native apps versus the browser, ensuring optimal end user experience of critical native mobile applications has become a strategic imperative. Aternity for Mobile provides one-click instrumentation of native mobile applications, enabling enterprises to focus resources exclusively on developing the best mobile applications possible, while leveraging award-winning capabilities for end user experience monitoring.

Aternity for Mobile continues to earn industry-wide recognition with its most recent accolade from the TechAmerica Foundation. Named as a finalist in the Software category of the American Technology Awards, Aternity for Mobile includes comprehensive capabilities for monitoring application, device, network and service metrics. Proactive detection of performance issues by learning and analyzing behavior in real-time, empowers IT teams to determine mobile application performance root cause with the same platform they already rely on for physical and virtual desktop management.

Mobile is not only the new face of engagement — it is fast-becoming widely embraced as the focal point for business and communication. According to Gartner, Mobile application development and deployment have become very important to the enterprise, with most enterprises actively engaged in implementing mobile strategies, developing mobile applications or actively deploying portfolios of mobile applications.* Recent research published by Gartner indicates that the traditional PC market of notebooks and desk-based units is expected to decline 7.6 percent in 2013. As stated in Gartner’s research, this is not a temporary trend induced by a more austere economic environment; it is a reflection of a long-term change in user behavior.**

“BYOD initiatives are fueling the paradigm shift from accessing applications on the PC to having remote mobile access throughout enterprises globally,” said Trevor Matz, president and CEO of Aternity. “Aternity for Mobile enables application developers to build end user experience-enabled applications much faster, while providing IT Operations with a unified platform for monitoring their physical, virtual and mobile application environments.”

Most recently, Aternity for Mobile was named as a Hot Technologies award finalist for the 2013 IT Awards bestowed by Network Products Guide and a Silver Winner in the Enterprise Product of the Year category by the Best in Biz Awards 2013 EMEA. Earlier in 2013, Aternity for Mobile was also named a finalist in the Software Product of the Year category in the 2013 Network Computing Awards. In December 2012, Aternity for Mobile was recognized in North America as the Silver Winner in the Enterprise Product of the Year Category by the Best in Biz awards.